We are your
creative thinking
co-conspirators,
turning your brand's potential into
business performance.
Harnessing creative solutioning for business success
At The Intentional Consultancy, we transform brands into maestros of ideation, creativity, and persuasion. Our mission is to arm organizations to thrive in competitive markets with hands-on skills in branding, marketing, and innovative thinking. We believe in practical knowledge transfer, customizing our approach to fit each organization's unique needs.
Meet your Guide
Yeo Ai Ling is the driving force behind The Intentional Consultancy, where creativity meets strategy. She champions the power of productive playfulness as a catalyst for business success.
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As Principal Trainer and Consultant, she empowers marketers, agency executives, and organizations to think innovatively and communicate persuasively.
With deep and broad expertise, Ai Ling has helped SMBs, enterprises, and public sector organizations master creative thinking, branding, and marketing communications.
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Previously, as the Founder of Wild, an acclaimed independent creative agency, she led award-winning campaigns and secured the title of Independent Agency of the Year, Local Hero at the Markies Singapore. Wild’s success led to its acquisition by Prap Japan Group in 2024.
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Passionate about democratizing creativity, Ai Ling equips professionals with the skills and mindset needed to thrive in today’s fast-moving marketing landscape.
Blog Posts
What we do
Creativity isn’t just a buzzword—it’s a business advantage. We offer branding, marketing, and creative solutions designed to sharpen your edge and bring your strategy to life. Whether you need brand clarity, a killer go-to-market plan, or a serious upgrade in creative thinking, we’re here to help.
Branding Consultancy
Your brand isn’t just a logo—it’s the soul of your business. We help organizations define, refine, and align their brand with a strategy that speaks from the inside out.
Our approach uncovers your "Why" and translates it into a brand positioning strategy that resonates with stakeholders and drives engagement.
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Best for: Organizations refreshing their branding or seeking a holistic approach to integrate brand and business for growth.
Marketing and Communications Strategy
Marketing without strategy is like fishing without bait.
We take an insight-driven approach to identify market gaps, uncover opportunities, and build tailored go-to-market strategies with clear performance outcomes.
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Great for: Companies planning their annual marketing direction, expanding into a new market, or launching high-stakes campaigns that demand strategic precision.
Creative and Innovation Thinking
Innovation doesn’t happen by accident—it’s a skill. We work with teams on real business challenges, training them to think divergently, prototype fearlessly, and unlock original solutions.
Our productively playful approach ensures creativity isn't just fun—it’s effective.
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Perfect for: Organizations looking to level up their ideation game—whether for new product development or next-level campaign concepts.